Wednesday, February 6, 2013

Technology is like Frogger

Keeping up with the pace of technology is like playing a game of Frogger. If you get lazy, or think you don't need to keep abreast of new tech and the inherent changes that invariably happen, you will get squashed like the little frogger by the big TECH Mac truck, or if you are too afraid to even try to cross the Tech highway, you will be left behind and never get to the other side. BTW, there isn't another side, the lanes are endless and the traffic is ceaseless.

In an attempt to help prod the fearless leader of Fairview Studios into the 21st century, I have taken on the task of learning about using a smart phone as a credit card terminal. You might think that this would not be a big deal. If so, you apparently have not met our Fearless Leader. Only recently did he get a cell phone and by cell phone I mean a flip phone that only sends and receives phone calls when the phone is turned on, which it rarely is. Texting is not in his vocab.

The way the studio accepts credit cards is archaic to say the least. Do you remember the way we used to do it? Before swiping? That's right, we run the card through a card imprinter. The cost for using this is huge compared to what these companies charge.

I did some research on various companies that provide this service and I have shown him that he can save approximately 40% on the cost of taking credit cards, but he is still confused. Especially when I tell him it is free to sign up and that the device that swipes the card is free and there is no monthly fee (how can that be? he says). In an attempt to make this clearer, I signed myself up. I really should be able to take credit cards when I make sales, instead of hoping a cheque clears or having to delay a sale to wait for the customer to get money. Not many people carry money anymore. I like money, but it is a pain to have to always go to the bank to get it when you can whip out a credit card or a bank card and be done with it. So now I can track the cash and credit transactions and get a clearer picture of how my own pottery sales are doing instead of just blindly feeling my way along hoping for the best. It is a good thing pottery is not my main source of income.

Long story short, once I get my own little card reader, I will be able to take credit cards.

The moral(s) of this story? Don't think you can ignore technology, and when an old fart asks you to help, take a deep breath and count to 10 when their eyes glaze over in confusion. Don't get frustrated, just have patience because this could be you in a few years if it already isn't.

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